UK Sports Betting Apps Compared: What Each Licensed Bookmaker Actually Delivers on Mobile

Updated October 2026

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A betting app is a gateway, not a guarantee. Ten licensed operators sit on the Gambling Commission’s public register for remote general betting in Great Britain. Each runs its own promotions, its own safer-gambling tools and its own mobile experience. This comparison walks through what those ten brands do on iPhone and Android, where the details change between a fixed-odds giant and a social-betting newcomer, and what the Commission’s rules now force on every one of them.

Current data as of 27 October 2026. Licence numbers verified against the Gambling Commission’s public register on the same date.

What the field looks like across ten UK-licensed apps

A “sports betting app” in Great Britain is the mobile counterpart to a desktop site operated under a Gambling Commission remote licence. The licence covers everything a customer can reach through the same login: website, mobile browser, native iPhone and Android apps, in-play markets, withdrawals. There is no separate “app” licence. What changes between brands is the catalogue of markets, the price of those markets, the design of the bet slip, the withdrawal time, and the depth of the safer-gambling tools exposed inside the app rather than buried in a help menu.

Clustered by what they actually do on a handset, the ten in this comparison split into roughly four groups. The first is the heavyweight pairing (bet365, Coral), with the deepest live catalogues and the most aggressive live-streaming. The second is the international bookmaker tier (Unibet, BetMGM, DAZN Bet, Spreadex), each carrying extra product types from casino to spread betting. The third is the pool and ante-post niche (Tote, Geoff Banks, Fitzwilliam Sports), where the sportsbook is narrower but the racing and long-odds prices can beat the high street. The fourth is the specialist or social book (Kwiff, VBet, Midnite, Lottoland), where the defining mobile features – surprise odds, social feeds, acca builders – come first.

That grouping is not a ranking. A punter who only bets on Premier League accumulators gets a different verdict from a punter who plays Placepot every Saturday. The next sections look at the rules the field operates under, then the operators one by one.

The rules behind every download

Any bookmaker accepting customers in Great Britain needs a Gambling Commission licence, no matter where the operator is incorporated. The Gambling (Licensing and Advertising) Act 2014 brought that about by extending the requirement to remote operators whose facilities are used in Great Britain, regardless of where they sit. Sections 33 and 36 of the Gambling Act 2005 carry the offence: providing gambling facilities in Great Britain without the licence the Act demands is an offence aimed at the operator, not the customer, with the sanctions set out in summary conviction.

A few practical consequences follow:

• a Curaçao, Maltese or Gibraltar registration is not enough; the operator needs the GB licence to target Great Britain;
• the domain proves nothing – licensed operators use .com, .co.uk and others interchangeably;
• the Commission’s public register is the test of who holds a licence. Search by business name, trading name, domain or account number;
• the licence category matters. Remote general betting standard (real events) covers sports. Remote betting intermediary covers exchanges. Pool betting and virtual events are separate categories. An exchange licence is not a sportsbook licence and vice versa.

Minimum age for any gambling product is 18. Since 7 May 2019 every licensed operator has to verify a customer’s name, address and date of birth before the first deposit or bet, even with a free bet or bonus. Free trial, no-deposit or “try before you commit” simply does not exist on a GB-licensed app. That is the price of the licence, and it is the same price on every one of the ten apps here.

A licence covers Northern Ireland only in narrow cases. Northern Ireland sits outside the Gambling Act 2005 under older legislation, which is why the licence is called a “remote licence in respect of GB” on the register. A punter in Belfast bets on the same brands but the framework name changes. Throughout this comparison, “Great Britain licence” or “GB-licensed” is the correct label, never “UK-wide licence”.

What the safer-gambling layer actually looks like inside the apps

The Commission sets the floor. Each operator builds its own ceiling. Several rules are universal across the ten:

• GAMSTOP enrolment is mandatory for every online operator and blocking runs from six months up to five years, with a further seven-year tail after the minimum period ends;
• deposit limits must be offered on a fixed time frame (the customer picks the amount, and the operator enforces it);
• a financial vulnerability check (LCCP condition 3.4.4) has applied since 30 August 2024 and runs against customers whose deposits minus withdrawals exceed £150 in a rolling 30 days, enforced since 28 February 2025. It looks at public records (bankruptcy, county court judgments) and is not the same thing as an income or credit-reference check;
• financial risk assessments have been announced in a staged plan with no live start date. They are not in force in 2026;
• live chat, safer-gambling links and self-exclusion must sit somewhere in the app. Where they sit is a design choice.

Measured on what each app exposes by default – rather than what its help pages say should be available – the safer-gambling layer is uneven. Unibet lands the most complete (deposit limits, Player Profile test, product restrictions, self-exclusion, live chat, links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC). Fitzwilliam Sports, Star Sports and Dabble run their own deposit-limit and cooling-off surfaces. Lottoland UK carries the essentials but the depth is casino-shaped. Where a brand does not name its safer-gambling tools on the visible screens, the punter should check the Account menu before the first deposit and ask the live chat where the limits live if nothing is visible.

The wider safety net sits outside the apps. GamCare runs the National Gambling Helpline. GambleAware funds treatment. NHS gambling clinics operate in several regions. Gamblers Anonymous runs peer support. Every one of those is reachable from a Commission-licensed app and from none of the unlicensed alternatives.

Crypto, anonymity and the no-data box the field leaves open

No GB-licensed sportsbook in the comparison accepts Bitcoin or any other cryptocurrency deposit. Licensed operators do not describe a digital-asset cashier anywhere in their terms. Identity verification happens before the first deposit on every licence under the GB regime, so anonymity is structurally off the table, regardless of the currency.

Where a punter wants to bet without an identity check, the answer is a brand that operates under a different jurisdiction’s rules (often Curaçao). Those brands sit outside this comparison by design. The trade-off is the loss of every protection the GB regime provides: no GAMSTOP coverage, no Commission complaints route, no approved dispute-resolution body, no recourse when funds are withheld, and no protection from the bonus cap or the vulnerability check. “Legal to use” is not the right description, because the registration of the brand is not under the Gambling Act. Honest framing is that a punter gets fewer rules on the way in and fewer protections on the way out. Neither side is “the safe choice” by default.

Welcome offers as they read on the licence, not as they read in marketing

A welcome offer in Great Britain looks one of two ways: a free bet whose stake is not returned with the win, or a matched deposit whose bonus carries a turnover requirement. The Commission has capped wagering requirements on bonuses at 10x since 19 January 2026. Anything asking for more (a £10 bonus needing £500 in qualifying bets) does not exist on a GB-licensed app. Mixed-product offers – “deposit on the sportsbook to get free spins” – are also banned under the same rule.

Among the ten in this comparison:

• Coral advertises “Get £40 in Free Bets when you bet £20” for new GB customers. Deposit and sports bet £20 or more, at minimum odds of 2.0 (1/1), with £40 in free bets issued within 7 days and expiring 7 days after issue. Each free-bet unit is a separate stake-not-returned token;
• BetMGM, Kwiff, VBet, Unibet, BetWright and the rest of the field run their own welcome structures, term-by-term, inside the app. Specific terms (qualifying bets, minimum odds, free-bet expiry, max payout from free bets) appear in the “Promotions” tab and in the customer terms. Without a snapshot date, no specific number should be quoted – those terms move;
• Lottoland UK’s current welcome offer is casino-shaped (a slots stake earning 100 free spins on Fishin’ Frenzy Even Bigger Fish, no wagering, 30 days to spend it), running until 14 February 2027;
• Bet600 asks for at least 5 qualifying single bets of £10 or more at minimum odds of 2.0 within the first 7 days of registration, after which one £10 free bet is credited.

A free-bet whose stake is not returned is a different number from a cash bonus. The free bet’s expected value to a punter depends on the price the punter takes the shot at and the margin of the market it lands on – a 50p shot at odds-on has a sharply lower expected value than a 25p shot at 5.0, even at the same size. The only way to read the value of a free bet is by knowing the price and the market. The terms table on each app states both, in a paragraph a punter should read before tapping “claim”.

Banking, deposit floors and payout speed on the ten apps

A real money betting app on a GB licence takes debit cards, bank transfer and most e-wallets. Credit cards are banned for gambling in Great Britain (since 14 April 2020), which also blocks credit-card-funded e-wallet top-ups. PayPal, Apple Pay, Trustly, Skrill, Paysafecard and bank-based instant payments are the typical funding routes. Deposit floors vary.

DAZN Bet, for instance, accepts deposits from £5 by debit card, Apple Pay, Paysafecard, Trustly and Skrill, with the £5 floor lifted to £20 on PayPal. That floor is unusual for being public; most operators in the comparison set their minimum somewhere between £5 and £10 across the main rails without saying so on the visible pages. NetBet names Apple Pay, PayPal, debit card and Instant Payments to bank alongside Face ID or Touch ID login, which is the typical biometric login pattern across the heavyweight iOS apps in this field.

Payout speed depends on the rail, not on the brand. Visa Fast Funds and Instant Payments return most withdrawals within seconds to a couple of hours to the source of deposit. Bank transfers clear inside one working day in most cases. E-wallets are near-instant once the operator releases the funds. “Instant withdrawals” on a feature list is therefore usually a rail-specific promise, not a guarantee from the bookmaker. Reading the cashier page against the chosen rail is the only honest test of speed.

What the field does with mobile

A native app is no longer a differentiator. Every operator in this comparison runs one. The differences lie in three places:

• live in-play volume and the depth of the in-play event pages (match stats, attack momentum, live streams);
• the cash-out surfaces (full, partial and auto cash-out on a single bet, an each-way leg, and an accumulator);
• the design of the bet builder – how many markets can be combined in one same-game multi and what the price engine shows while the legs are being picked.

Bet Builder availability is almost a default now: VBet, Coral, Betfair, Spreadex, Unibet, BetMGM and Midnite all advertise one. The differences are functional – the live feed depth, the proportion of markets that can be combined, the live streaming of UK and Irish racing on the same screen. The Tote app is a special case because its markets are pool bets (Placepot, Jackpot, Scoop6, Quadpot) plus the World Pool and racing pools run with international partners (French PMU, US, Hong Kong). Pool products do not fit bet-builder logic; they sit on a different surface entirely.

Face ID and Touch ID login are common where the hardware supports them, but not universal. Kwiff and London Bet carry a 17+ App Store age rating, bet365 logs in via Face ID on supported devices, and BetMGM (LeoVegas Gaming), BetVictor, BetWright (BW Operations Limited), Fafabet (with a contact path via account settings) and several others support biometric login in their current builds. Where a brand does not name biometric login on the App Store page, the punter checks the app’s security settings before relying on a password login.

Tournaments, fixtures and what changes between markets

What the field actually depends on is the calendar of fixtures underneath it. Football drives most GB sportsbook volume. Racing drives most GB pool volume. Tennis, cricket, darts and golf fill the spring and summer. American sports (NFL, NBA, MLB, NHL) fill the autumn and winter. Each brand ranks differently on each sport.

For a punter who follows the Premier League closely, the in-play depth on bet365, Coral and Unibet is hard to beat for English domestic football. For a punter on ante-post racing, Geoff Banks and Fitzwilliam Sports expose that market deliberately. For a punter who follows the UEFA Champions League as a tournament rather than as individual matches, bet365 carries the official global betting partnership and tends to price Champions League outrights with some aggression. For a punter on the World Cup and the European Championship, international tournament pricing tends to converge across the high-street brands a few weeks out; the differences emerge on the specials markets rather than the 1X2.

What this comparison cannot do is speak to a specific event’s specific odds or margin. A price is a snapshot of one market on one morning, and the audit of the audit is the operator’s price on the morning the punter bets. Where the comparison can speak is the depth of the pre-match event page, the volume of in-play markets, the streaming coverage, and the existence of the specials the punter actually uses. Those are slow-moving and they are what to test in the demo version of an app.

How the ten licence holders compare

The table below maps the licence register against what each operator’s own terms (or App Store listing, where the terms are not pinned to a snapshot date) state about the column shown. Domains are listed because they appear on the Commission’s public register; they are the address for verification, not a clickable reference.

The licences are all live on the Commission’s public register. The descriptions are what each operator’s own terms (or App Store listing, where the terms page does not pin a snapshot date) state about the column shown. Where a brand does not state the field, the row reads the brand off its other terms rather than carrying an empty cell as content.

The ten operators, one by one

The next ten sections take each licensed brand in turn. The order follows the comparison table above. Each ends on a verdict specific to the brand, not to the field as a whole. Where a brand’s product cuts against the comparison’s premise – a casino-shaped app on a sports-comparison page, a social-betting app where the comparison assumes a solo punter, a financial-spread overlay where the comparison assumes fixed-odds – that mismatch is named once and the verdict still lands.

Kwiff

Eaton Gate Gaming Limited is the licence holder for Kwiff in Great Britain, trading as Kwiff under Gambling Commission account 44448 (remote general betting standard, real events). The Spryme Ltd trademark surfaces in the App Store listing alongside a 17+ age rating. Kwiff’s defining feature is the same surprise – a multiplication of the published price – applied to selected markets, with the boost disclosed only after the bet is struck. The product leans mobile-first.

For a punter who likes the idea of a price surprise on a settled bet, Kwiff is a genuinely different proposition from the high-street brands. For a punter who wants to know the price in advance and reason about the market, Kwiff cuts against that habit. The licence and the registration pass the GB test; the surprise-odds mechanic is the brand’s own design and has nothing to do with the regulation. Verdict: a niche pick for the bettor who fancies a price blast over an explicit line.

Fitzwilliam Sports

SBKI Limited holds the licence for Fitzwilliam Sports under Gambling Commission account 48760 (remote general betting standard, real events), on Fitzwilliam Sports. The brand positions itself around instant deposits, fast withdrawals, timeouts and deposit limits, and provides visible links to GambleAware, GamStop and Gamblers Anonymous. The safer-gambling layer is more present than on most high-street apps.

The trade is a smaller catalogue of markets than the high-street giants in exchange for the explicit safer-gambling surface. A punter who values the visible help over a wider sportsbook gets what Fitzwilliam Sports sells. A punter who wants Champions League and NBA depth underneath the safer-gambling panels runs to Coral or BetMGM. Verdict: a tidy option for the bettor who treats the safer-gambling tools as part of the product, not as a checkbox.

DAZN Bet

DZBT Limited is the licence holder for DAZN Bet in Great Britain (Commission account 48756, remote general betting standard, real events). The brand’s cashier sets the deposit floor publicly – £5 by debit card, Apple Pay, Paysafecard, Trustly or Skrill, rising to £20 on PayPal – with no processing fees advertised. The DAZN connection gives the brand a sports-broadcasting anchor in a market where several bookmakers now stream their own events.

A punter who already watches DAZN gets an obvious synergy. A punter who wants the cheapest entry into a fixed-odds account gets the £5 floor that fits the smallest budgets on the comparison. A punter who needs PayPal as the entry method pays the £20 minimum and gets the same product. Verdict: a good pick for the small-budget bettor who already lives in DAZN’s broadcast world; less of one for a punter who needs no broadcast tie-in.

Geoff Banks

GB Sports Advisors Limited holds the licence for Geoff Banks under Commission account 54095 (remote general betting standard, real events). The brand leans into ante-post and live in-play prices, with an app built by a bookmaker’s shop background. Ante-post markets are the long-odds, days-out prices on a race or a tournament that move the longest as money lands.

A racing-only or ante-post-focused punter benefits from the deliberate depth. A punter whose betting is match-day football and Champions League outrights gets the in-play work but not necessarily the depth they would find on a high-street brand. Verdict: worth a punt for the racing or ante-post bettor; not the first stop on a Premier League accumulator build.

Tote

TDCO Limited is the licence holder for Tote under Commission account 54779 (remote general betting standard, real events). What sets the brand apart is its pool product: Placepot, Jackpot, Scoop6 and Quadpot, layered with the World Pool on selected races and international pools on the French PMU, US and Hong Kong calendars. Pool betting is its own pricing logic – dividends sized by stake and runner count rather than a fixed-odds price.

A punter who plays the pools regularly finds Tote’s pool catalogue close to the only complete one on a GB app. A punter who wants fixed-odds on a Premier League game gets the rest of the field. Verdict: the right home for the pool bettor; a marginal choice for a punter whose habits sit on the fixed-odds side.

VBet

SCGO Limited holds the licence for VBet under Commission account 44662 (remote general betting standard, real events). The app combines a bet builder, pre-match and in-play betting, live streaming and a live calendar with results and stats. The breadth mirrors the high-street brands; the bet-builder footprint is wide.

A punter who builds same-game multis on Premier League and Champions League football gets a workable surface. A punter who runs a one-horse ante-post book gets less than Geoff Banks, less than Betfair. Verdict: a sensible generalist on this comparison, sitting between the high-street giants and the smaller-scale specialists.

Unibet

Platinum Gaming Limited in Gibraltar is the licence holder for Unibet (Commission account 45322, remote general betting standard, real events). The brand dates to 1999 and carries a Swedish and Nordic background that shows in the depth of its European football, ice hockey and handball coverage. The safer-gambling layer is the deepest in the comparison (deposit limits, Player Profile test, product restrictions, self-exclusion, live chat, links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC).

A punter who bets on European football finds the catalogue wider than most high-street brands. A punter who wants an explicit safer-gambling floor has the strongest visible layer on the comparison. A punter whose betting is racing-only finds Unibet behind Geoff Banks and the Tote on racing depth. Verdict: a strong generalist; the best home on this comparison for a bettor who treats the safer-gambling surface as part of what they are buying.

Coral

LC International Limited is the licence holder for Coral under Commission account 54743 (remote general betting standard, real events, and remote betting intermediary), shared with Ladbrokes and Paddy Power/Betfair on parts of the wider group structure. The Coral welcome is the simplest to read in the comparison: bet £20 on a sportsbook price at minimum odds of 2.0 (1/1) and receive £40 in free bets within 7 days, with the free bets expiring 7 days after issue.

The free-bet value depends on what the punter takes a shot at. Odds-on shots consume most of the value; long-odds shots at minimum odds 2.0 or above hold it. A punter who places the qualifying bet on a match they would already have backed loses nothing on the qualifier; the £40 lands as expected value on top. A punter who backs a long-odds novelty purely to qualify gives back what the qualifier cost. Verdict: the strongest simple welcome in the comparison for a bettor who already has a qualifying selection; weaker for a bettor who would change a bet to qualify.

Midnite

Midnite Limited is the licence holder for Midnite under Commission account 101839 (remote general betting standard, real events). The Midnite app is published by Dribble Media Limited and positions itself around in-play events, an acca builder, popular accas, price boosts with maximum-stake limits, weekly rewards clubs and rapid payouts. The product leans on accumulator culture – the bettor who builds a five-leg acca on a Saturday afternoon is the centre of the design.

A punter who lives on accas, who wants a price boost on a multi and is happy to live with a maximum-stake limit on the boost, gets a useful app. A punter whose betting is singles on ante-post or pool products is in the wrong place. Verdict: a focused mid-market pick for the accumulator bettor; not for someone whose betting is built around a single long shot or a pool bet.

BetMGM

LeoVegas Gaming PLC is the licence holder for BetMGM UK under Commission account 39198 (remote general betting standard, real events). The app runs a combined sportsbook and casino product under the LeoVegas UK operation – casino slots, live dealer, sports markets underneath the same login. The BetMGM name and the MGM brand give it a US-veined flavour that the European bookmakers in the comparison do not.

A punter who plays both casino and sport from one account gets the unification. A punter whose betting is sports-only pays the same tax through the operator, the same wagering terms, the same safer-gambling tools, but does not need the casino. Verdict: a useful dual-product home for the bettor who wants both; a marginal extra for a sports-only punter.

The reading the punter should do before the first bet

The comparison above names what each operator says about itself. Three checks catch most of the rest.

First, the licence number against the Commission’s public register. The Commission’s register search takes a business name, trading name, domain or account number and returns the licence category, the licence holder and the trading names attached. Reading “remote general betting standard (real events)” beside the operator confirms that the licence actually covers the markets the operator says it offers. A licence with “limited” in the category covers a narrower field than a “standard” licence.

Second, the terms that govern the welcome offer. The minimum odds, the qualifying bets, the expiry, the cap on free-bet winnings, the list of excluded payment methods (PayPal is a frequent exclusion for bonuses) and the wagering requirement – each is named in the app’s small print. The Commission’s 10x cap on wagering means any bonus that needs more than 10x its value in qualifying bets is non-compliant. A free bet whose stake is not paid back with the win is not the same thing as a cash bonus, and the £40 from Coral is a free bet, not cash.

Third, the payout rail. The operator’s cashier lists the deposit and withdrawal methods, the floor and any fees; the speed of a payout depends on the rail chosen (Visa Fast Funds, Instant Payments, PayPal, Skrill) and on whether the operator has KYC-completed the account before the first withdrawal. Where the cashier does not name the rail’s speed, the punter checks with the operator’s live chat before relying on a payout window.

What changes between an unlicensed brand and a GB-licensed one

A GB-licensed bookmaker binds itself to the Commission’s licence conditions and codes of practice. The licence conditions cover product design, marketing, customer interaction, financial vulnerability and self-exclusion. The codes of practice cover social responsibility and the senior management duty. A breach is enforceable as a regulatory matter; a complaint that the Commission upholds can lead to a licence condition or a financial penalty.

An unlicensed brand – typically Curaçao-registered – sits outside that regime. The brand offers its own product, its own terms, its own help. The punter who opens an account with an unlicensed brand is outside the GAMSTOP register, outside the bonus cap, outside the vulnerability check, and outside the Commission’s approved dispute-resolution bodies. A fund dispute is settled by the brand’s own process or by the regulator of the brand’s home jurisdiction – a longer, less predictable path. Neither side is “the safe choice” by default: the licensed side gives more rules and more protection, the unlicensed side gives fewer rules and fewer protections. The honest framing is that choice, not a verdict on which one is right.

Frequently asked questions

What makes a sports betting app legal in the UK?

A sports betting app is “legal” in Great Britain if the operator holds a Gambling Commission remote licence covering the markets the app offers. The Gambling (Licensing and Advertising) Act 2014 extended that requirement to operators wherever they are based. The Commission’s public register is the test of who holds a licence, searchable by business name, domain or account number. A domain ending in .co.uk proves nothing – GB-licensed operators also use .com – and a single licence category (remote betting intermediary) is not interchangeable with another (remote general betting standard).

How does a sports betting app work from the first tap to a payout?

A licensed app walks through five steps. Registration collects name, address, date of birth and contact details. Verification confirms those details against a database or a document before the first deposit (since 7 May 2019). The cashier takes the deposit through a permitted rail – debit card, bank transfer, e-wallet – to a minimum that the operator sets. The bet slip takes a stake, a price and a market, and the bet settles against the operator’s settlement rules. Withdrawal returns funds through the original deposit rail where possible, with the speed set by the rail rather than the app. Licensees must also check deposits net of withdrawals above £150 in any rolling 30 days against public records, in force since 28 February 2025.

What does a bookmaker’s margin look like inside an odds display?

The bookmaker’s margin is the share of every unit staked on a market that the operator keeps as built-in profit. The standard reading is: take the decimal odds of every outcome in the market, sum 1 ÷ odds for each one, and the sum is the payout share (for example, 0.95). The margin is 1 minus that sum (5%). The odds on a one-outcome market reveal the margin by their own arithmetic; the more the implied probabilities sum to more than 100%, the higher the margin. Reading the margin on a market is the way a punter sees the operator’s built-in price.

What does a winning bet return from stake and odds?

Decimal odds give the cleanest reading. The return is stake × odds, with the profit being stake × (odds − 1). A £10 bet at decimal odds 3.75 returns £37.50 and pays £27.50 profit. A combination bet multiplies the legs’ decimal odds into a single price before the calculation. British fractional odds convert into decimal by dividing the fraction and adding 1, so 11/4 becomes 3.75 and evens becomes 2.00. A bet with evens (2.0) doubles the stake on win and pays the stake back; the same stake on a winner at 5/1 returns six times the stake.

How can a punter confirm a bookmaker holds a GB licence?

The Commission’s public register is the test. The search field accepts a business name, trading name, domain or account number. The result pages show the licence categories (“remote general betting standard (real events)” for sports), the licence holder (often different from the trading name), the trading names attached to the licence and any active regulatory action. A licence covering “limited” categories is narrower than one covering “standard” categories. Pairs of brands on the same licence (Coral and Ladbrokes, Paddy Power and Betfair, for example) share a single licence holder and are not separate operators under the Act.

Are sports betting apps on the Apple App Store all GB-licensed?

No. The App Store’s age rating (17+, 18+ or similar) is a content rating, not a licence. Some apps on the store are licensed in other jurisdictions; some unlicensed apps sit alongside licensed ones. The Commission’s public register is the only test. A 17+ age rating tells a parent nothing about the operator’s licence category, the dispute route, or the safer-gambling tools on offer inside the app. Where the store does not name a Commission account number, the punter searches by the brand name on the register itself.

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